What is the role of a brand ambassador?

1. What is a “brand ambassador”?

To maximise the exposure and build a strong reputation for your business, hiring a brand ambassador would be one of the best options.

A brand ambassador is a person who is employed by a company to represent a brand in a positive way, and by doing so, helps to boost brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanour, values and ethics.

2. Common duties of a brand ambassador

Here are some common duties brand representatives have to fulfil during their engagement:

1. Promote the goods and services of the company  

The major duty of a brand representative is to promote the goods and services of the company to the representative’s followers on social media, or to other friends and family.  

This is done by educating different people – usually members of the representative’s network – about the goods and services of the company, through things like demonstrations.   It is also often done through content creation including, the creation of blogs, newsletters, product reviews etc.  

2. Generate Sales Leads  

One of the primary responsibilities of a brand representative is to generate sales leads by building a rapport with customers and vendors. This is after all the ultimate aim of engaging the brand representative – to increase sales and ultimately the bottom line of the company.  

More focus is devoted to this by a brand representative if their compensation is commission-based.  

3. Participate in promotional events  

Brand representatives may be required to attend and promote the company’s brand and products at a variety of promotional events including trade shows, product launches and other business events.  

4. Act and Model  

In some cases, a brand representative may also be required to act or model for the purposes of marketing materials commissioned for creation by the company. The marketing materials might be brochures, TV advertisements or billboards.  

5. Answer Queries  

Oftentimes, the brand representative becomes the first point of contact for questions from the persons to whom they are promoting the product.  

To fulfil this duty, the representative should maintain a strong knowledge of the company and its goods and services. The representative should also have knowledge of the vision, goals and operations of the organisation as well.

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