What is a reseller agreement?
It is a contract that allows another business to sell a Singapore company's product or service, setting out pricing, territory, marketing rights, and obligations.
Business & Startups
Reseller Agreement
Generate a reseller agreement covering pricing, territory and obligations for Singapore resellers and distributors, aligned with the Competition Act 2004.
- Create a reseller agreement for a software product
Create a reseller agreement between [Vendor Name] (UEN [UEN Number]) and [Reseller Name] to resell [Product Name], covering pricing, discounts, and territory, consistent with the Competition Act 2004.
- Create a referral partner agreement
Create a referral partner agreement between [Company Name] and [Partner Name] where the partner refers new customers in exchange for a commission.
- Create a distributor agreement for physical products
Create a distributor agreement between [Manufacturer Name] and [Distributor Name] for distributing [Product Name] within [Territory].
Reseller Agreement Generator (Singapore)
A reseller agreement is a contract that allows another business to sell a Singapore company's product or service, setting out pricing, territory, marketing rights, and obligations. This free Singapore reseller agreement generator produces reseller, referral partner, and distributor versions, drafted with regard to the Competition Act 2004, which prohibits anti-competitive agreements including certain forms of resale price maintenance between a supplier and its resellers. It is designed for Singapore software vendors, manufacturers, and service businesses growing through channel partners. The generator lets you set pricing and discount structures, exclusive or non-exclusive territory, sales targets, and termination conditions. Use it to formalise a channel partnership while managing competition law risk.
Frequently asked questions
What is the difference between a reseller and a referral partner?
A reseller buys and resells the product directly to customers. A referral partner simply introduces new customers and earns a commission, without handling the sale itself.
Can a Singapore reseller agreement set a minimum resale price?
Care is needed. Fixing a reseller's minimum resale price can amount to an anti-competitive agreement under the Competition Act 2004, enforced by the Competition and Consumer Commission of Singapore, though recommending a price is generally lower risk.
Can a reseller agreement be exclusive to one territory?
Yes. Many agreements grant exclusivity within a defined territory or market segment in exchange for sales commitments.
What happens if the reseller does not meet sales targets?
The agreement should state whether this leads to loss of exclusivity, a review period, or termination of the agreement.
Does a distributor agreement work the same way for physical products?
Yes, though it typically also covers shipping, inventory, warranty handling, and returns, which don't usually apply to software resale.