What is a reseller agreement?
It is a contract that allows another business to sell a UK company's product or service, setting out pricing, territory, marketing rights, and obligations.
Business & Startups
Reseller Agreement
Generate a reseller agreement covering pricing, territory and obligations for UK resellers and distributors, aligned with the Competition Act 1998.
- Create a reseller agreement for a software product
Create a reseller agreement between [Vendor Name] (Company No. [Companies House Number]) and [Reseller Name] to resell [Product Name], covering pricing, discounts, and territory, consistent with the Competition Act 1998.
- Create a referral partner agreement
Create a referral partner agreement between [Company Name] and [Partner Name] where the partner refers new customers in exchange for a commission.
- Create a distributor agreement for physical products
Create a distributor agreement between [Manufacturer Name] and [Distributor Name] for distributing [Product Name] within [Territory].
Reseller Agreement Generator (UK)
A reseller agreement is a contract that allows another business to sell a UK company's product or service, setting out pricing, territory, marketing rights, and obligations. This free UK reseller agreement generator produces reseller, referral partner, and distributor versions, drafted with regard to the Competition Act 1998, under which resale price maintenance is treated as a serious restriction of competition even though vertical agreements generally benefit from a block exemption for other terms. It is designed for UK software vendors, manufacturers, and service businesses growing through channel partners. The generator lets you set pricing and discount structures, exclusive or non-exclusive territory, sales targets, and termination conditions. Use it to formalise a channel partnership while avoiding terms that could raise resale price maintenance concerns.
Frequently asked questions
What is the difference between a reseller and a referral partner?
A reseller buys and resells the product directly to customers. A referral partner simply introduces new customers and earns a commission, without handling the sale itself.
Can a UK reseller agreement set a minimum resale price?
No. Resale price maintenance is treated as a serious infringement under the Competition Act 1998 and is not covered by the usual vertical agreements exemptions, though recommending a price is generally permitted.
Can a reseller agreement be exclusive to one territory?
Yes. Many agreements grant exclusivity within a defined territory or market segment in exchange for sales commitments, within the limits of UK competition law.
What happens if the reseller does not meet sales targets?
The agreement should state whether this leads to loss of exclusivity, a review period, or termination of the agreement.
Does a distributor agreement work the same way for physical products?
Yes, though it typically also covers shipping, inventory, warranty handling, and returns, which don't usually apply to software resale.