How can I ensure my product name and logo do not infringe on someone else's rights?

To avoid your Hong Kong SME intellectual property infringing on existing rights, conduct thorough trademark searches and consider registering your brand elements. This helps prevent legal disputes and protects your brand in Hong Kong.

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Hong Kong IP law SMEs: Steps to Protect Your Brand and Avoid Infringement

1. Conduct a Trademark Search
   
   • Search the Hong Kong Intellectual Property Department’s online database to see if similar marks are registered (Hong Kong trademark registration)
   • Check common law rights by searching online, business directories, and domain names.
2. Assess Conflicting Rights
   
   • Look for similar names or logos in your industry or geographic area.
   • Consider the scope of existing trademarks, including class coverage.
3. Register Your Trademark
   
   • Apply for registration with the Hong Kong Intellectual Property Department to obtain exclusive rights.
   • A registered mark provides stronger legal protection against infringement.
4. Seek Legal Advice
   
   • Consult a legal professional specialising in intellectual property law to review your proposed name and logo.
   • They can help identify potential conflicts and advise on registration strategies.

Avoid IP infringement HK: Why is it important to check for existing rights?

• To avoid costly legal disputes, including injunctions or damages.
• To protect your brand from being challenged or revoked.
• To establish clear ownership and exclusive rights in Hong Kong.

Additional Tips

• Use distinctive, unique names and logos that are less likely to conflict with existing marks.
• Consider registering your logo as a trademark for broader protection.
• Regularly monitor the market for potential infringing uses.

For more tips on protecting your brand, see our article on Building a Strong Trademark Portfolio in Hong Kong.

Final Advice: Performing thorough searches and registering your marks early are crucial steps in safeguarding your brand. Taking these precautions helps you avoid legal issues and builds a strong foundation for your business.

Need help navigating this issue? Check out Ask.Legal — our AI-powered legal assistant is ready to help 24/7.

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